Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication.

You will:

  • Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact
  • Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy
  • Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation
  • Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation
  • Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes
  • Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs
  • Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms
  • Stay up-to-date on CRM trends, best practices, new technologies and more

You have:

  • 3-5 years of email marketing experience with a focus on driving customer retention
  • Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.)
  • A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation
  • Expert knowledge of developing rule-based logic for automated email campaigns
  • A deep understanding of customer data and experience using customer data for audience segmentation and personalization
  • The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals
  • A track record for being an organization’s in-house expert for all things marketing automation
  • Strong project management skills and the ability to thrive in a fast-paced environment
  • DTC subscription experience preferred

You are:

  • Creative and organized
  • Detail oriented
  • Data driven
  • A self-starter
  • A collaborative worker
  • A strong writer

About Us:

Little Spoon is the leading direct-to-consumer brand on a mission to make parents’ lives easier through high quality, healthy meal + snack-time solutions for babies, toddlers + big kids that conveniently deliver right to parents’ doors. Little Spoon sets children up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler + big kid meals and snacks. Since launch, the company has delivered more than 40 million meals, helping to simplify the lives of hundreds of thousands of parents across the US. Little Spoon and its community platform, Is This Normal, are here to disrupt the +$100B children’s health and wellness market, offering modern solutions, trusted resources, and a new way to connect with a network of parents. Learn more at LittleSpoon.com and IsThisNormal.co, or find Little Spoon on Instagram at @LittleSpoon.

We are fully committed to building a safe and inclusive workplace – a place where our team can think differently, challenge the status quo and have a little fun in the process. We have zero tolerance for harassment or discrimination. We do not discriminate and will not make any hiring decisions on the basis of race, religion, ethnicity, national origin, gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability.

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Maximum file size: 50 MB.