Senior Manager, Retail Marketing

About The Role:

Little Spoon was founded on the belief that today’s parents are different—equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that deliver on what the modern parent deserves.

We’re seeking a Senior Manager of Retail Marketing to lead the strategy and execution of our retail marketing programs, starting with Target and expanding into additional accounts.

This is not a traditional brand marketing role, nor is it a project management position. It’s a hands-on, strategic marketing role focused on driving integrated retail programs across channels and teams. You’ll own go-to-market planning and execution, working cross-functionally with Little Spoon leadership, agencies, and internal teams to deliver high-impact campaigns across launch marketing, shopper media, in-store promotions, and reporting.

You’ll play a key role in building the systems that power Little Spoon’s retail marketing engine, while also rolling up your sleeves to drive day-to-day execution, track performance, and ensure everything runs smoothly, on time, and on brand.

What You’ll Do:

Retail Marketing

• Own and lead all retail marketing and go-to-market workstreams across Target, Amazon and future retail partners (e-commerce + in-store).
• Build and manage GTM calendars, promotional timelines, and execution plans; align agencies and internal teams and hold stakeholders accountable.
• Centralize and route retail marketing requests (from promos to in-store marketing), ensuring clarity, speed, and brand alignment.
• Manage day-to-day agency and platform relationships (shopper, Roundel, TPA, and retail media partners), ensuring all programs launch on schedule and deliver against performance goals (ROAS, CTR, conversion).
• Develop and manage paid media campaigns end-to-end — from audience segmentation and creative optimization to bid management and campaign trafficking.
• Identify and address risks or bottlenecks across creative, sales, ops, lifecycle, and tech, with a bias toward proactive solutions.

Executional Leadership

• Maintain and optimize key tools (dashboards, trackers, calendars) to support visibility and operational excellence.
• Draft briefs, route decks, and consolidate feedback for shopper and retail media campaigns, ensuring work reflects the brand and business objectives.
• Partner with cross functional teams and third parties on in-store marketing (sampling, QR codes, signage, co-op programs).
• Coordinate mid- and upper-funnel marketing (OOH, influencer content, PR events, sampling) that supports retail.
• Share weekly performance snapshots and campaign dashboards with leadership to drive visibility and agile decision-making.

Performance & Optimization

• Analyze POS, retail media, and paid campaign performance data (ROAS, CTR, conversion, velocity, household penetration) to identify trends, insights, and optimization opportunities.
• Build and maintain reporting dashboards and campaign summaries, translating performance data into actionable recommendations for continuous improvement.
• Test and iterate on campaign formats, targeting strategies, and creative messaging to improve efficiency and impact.
• Manage retail marketing budget trackers; monitor spend and flag reallocation opportunities based on performance.
• Translate learnings into a Retail GTM Playbook— codifying best practices, timelines, and tools.
• Continuously improve marketing systems and workflows, strengthening executional discipline while unlocking time for strategic thinking.
• Partner closely with the DTC Marketing team to share learnings, insights, and opportunities – ensuring retail and DTC strategies inform and strengthen one another.

What You’ll Bring:

• Proven ability to lead retail marketing programs from concept through execution while staying hands-on with trackers, briefs, and budgets.
• Strong grasp of paid media performance, including campaign optimization, reporting, and analysis across retail media platforms (e.g., Roundel)
• Deep organizational and coordination skills; thrives in fast-paced, high-growth environments.
• Strong communicator and relationship-builder across leadership, agencies, and field teams.
• Data-driven; confident pulling reports, analyzing velocity, and using insights to guide decisions.
• Proactive, resourceful, and solution-oriented with a bias toward execution.

What You’ll Need:

• 5–7 years of experience in retail marketing operations, GTM project management, or shopper marketing/retail execution roles; CPG and omni-channel brand or agency experience a strong plus.
• Comfortable working independently, collaboratively, and communicating regularly with remote team members.
• Experience working in a fast-paced entrepreneurial environment.
• NYC Metro Area (preferred); hybrid work style with in-office collaboration.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.

Here’s what you can expect when you join the Spooniverse:

🥄 Equity

Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

🩵 Comprehensive Health Coverage

We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match

We match 100% of your contributions up to 5% of your salary — with no waiting period.

🌴 Flexible PTO + Holidays

In addition to 11+ company holidays, we offer flexible paid time off (no set cap) for full-time employees.

👶 Paid Parental Leave

We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

📖 Learning & Development

$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

🍌 Little Spoon Perks

$200 Welcome to the Team credit

50% off recurring code for your own account

20% off recurring code to share with close friends & family

About Little Spoon

Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 60 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.

Recent accolades include:

🏆 Inc. Best Workplaces

🚀 Inc. 100 Fastest Growing Companies

🫶 Fast Company Brands That Matter

🤩 EY Entrepreneur of the Year Finalist

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.