About the Role
At Little Spoon, Business Intelligence isn’t just dashboards and reports – it’s the heartbeat of our decision-making and a driving force behind our mission to set a new standard in kids’ food. We’re building a future where every major decision – from product innovation to customer experience – is powered by a deep understanding of what’s happening, why it’s happening, and what we should do next.
We’re seeking a visionary and results-oriented Vice President of Business Intelligence to lead our Analytics, Data, and Consumer Insights teams. This is a critical leadership role tasked with fusing quantitative data, AI/ML, and qualitative consumer research into cohesive, actionable insights that shape Little Spoon’s growth trajectory. You’ll partner with stakeholders across the business to uncover strategic opportunities, identify risks, and continuously optimize performance.
As the VP of BI, you’ll oversee the strategic direction and execution of all data, analytics, and insights initiatives – from scaling our infrastructure to pioneering new predictive models and research capabilities. You’ll ensure we have the tools, frameworks, and talent to deeply understand our customers, inform product development, and fuel a superior customer experience.
Your leadership will turn complex data into compelling narratives that drive action. You’ll guide your team to deliver insights that influence every layer of the business – unlocking new growth levers, enhancing operational efficiency, and helping Little Spoon stay relentlessly customer-centric.
This is a hands-on leadership role in a fast-paced, high-growth environment where strategy meets execution. We’re looking for someone who thrives in ambiguity, embraces action, and is hyper focused on impact. Agility, adaptability, and a strong bias for action are essential – you’ll need to seamlessly move between high-level strategy and tactical execution, ensuring every decision supports Little Spoon’s mission and long-term success.
What You’ll Do
Strategic Leadership & Vision:
- Lead and define the long-term vision and strategy for the Business Intelligence function, ensuring alignment with Little Spoon’s overarching business objectives and growth initiatives.
- Drive a data-centric culture across the organization, embedding data-driven decision-making into the company’s strategic framework at all levels of the business.
- Stay on top of industry trends & best practices in AI, data science, and analytics to deliver best-in-class data & insights and a personalized and top-notch customer experience.
- Collaborate closely with the executive leadership team to shape the business strategy, turning complex data into simple, actionable insights to inform key initiatives in product development, marketing, tech, operations, and customer experience.
Data Visualization & Tools:
- Optimize the use of BI tools to build user-friendly dashboards, reports, and visualizations that support informed decision-making.
- Empower the analytics team to build compelling, insightful reports and dashboards that communicate complex data to non-technical stakeholders in a clear, crisp, and impactful manner.
- Elevate experimentation practices and strategy, partnering with Marketing and Digital Product teams to efficiently launch new features and deploy marketing spend.
AI, Data Science & Predictive Modeling:
- Leverage machine learning, predictive models, and LTV frameworks to forecast business outcomes.
- Proactively identify growth opportunities, risks, and whitespace.
- Explore AI tools and automation to unlock greater efficiency across the organization, from marketing spend to internal processes and tools.
Consumer Insights & Research:
- Lead a Consumer Insights function spanning qualitative and quantitative research to deliver actionable narratives that reveal customer preferences, behaviors, and trends to guide business strategy.
- Champion customer-centricity by uncovering attitudes, behaviors, and unmet needs.
- Blend insights with data to create a holistic view of our customer journey, and work closely with cross-functional teams to synthesize consumer data into strategic recommendations that drive customer engagement, product innovation, and business growth.
Data Management & Governance:
- Drive the development and deployment of a best-in-class data infrastructure, reporting tools, and analytics frameworks that enable real-time access to critical business insights. Partner with internal teams and external vendors to manage the full data lifecycle.
- Partner with the tech team to integrate and update data systems and solutions that meet both current and future business needs.
- Ensure adherence to data governance policies, security standards, and privacy regulations, protecting data integrity and maintaining compliance.
Team Leadership & Development:
- Lead, mentor, and inspire a high-performing team (direct reports include: Director of Strategic Analytics, Senior Data Scientist, and Director of Consumer Insights), fostering a collaborative and innovative environment.
- Create a culture of curiosity, rigor, creativity, and storytelling.
- Develop and execute training programs to ensure the team is equipped with the necessary skills and tools to deliver on business objectives effectively.
- Champion cross-functional collaboration, ensuring that data and insights are seamlessly integrated into all decision-making processes across the organization.
What Success Looks Like
- Little Spoon runs faster and smarter because of your team’s insights
- Leadership has confidence in the “why” behind every major decision
- Our customer voice is embedded in everything we do
- Predictive models and AI tools drive LTV growth, brand affinity and overall efficiency
- You elevate data from operational reporting to a strategic superpower
Who You Are
- 10+ years leading BI, Analytics, Data Science, or Insights teams, ideally in consumer brands, DTC, or CPG
- Hands-on experience with the modern data stack
- Proven expertise in consumer insights, market research, or behavioral science
- Familiarity with syndicated industry tools (e.g. SPINS, Circana, Mintel)
- Experience with custom qualitative and quantitative methods, including brand tracking, concept testing, segmentation, and category analysis.
- Familiar with exploratory approaches like ethnography, and tools like surveys, conjoint, and behavioral analysis.
- Proven ability to balance big-picture strategy with hands-on execution, thriving in a fast-paced, entrepreneurial environment of increasing size and complexity
- Experience with omni-channel businesses, understanding the complexities of multi-channel metrics. Preference for candidates with expertise in subscription-based business models
- Strong understanding of AI/ML applications in a business context
- A natural storyteller who can translate data into narratives that drive action
- Experience building and scaling teams
- Bias for action, entrepreneurial mindset, and love for mission-driven brands
About Little Spoon
Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids’ food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 50 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.
Recent accolades include:
🏆 Inc. Best Workplaces
🚀 Inc. 100 Fastest Growing Companies
🫶 Fast Company Brands That Matter
🤩 EY Entrepreneur of the Year Finalist