VP of Growth

About Little Spoon

Little Spoon is the leading direct-to-consumer brand on a mission to make parents’ lives easier through high-quality, accessible feeding solutions for babies, toddlers + big kids that conveniently deliver right to parents’ doors. Little Spoon sets your child up for a lifetime of health, from your baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler + big kid meals and snacks. Since the launch, the company has delivered more than 27 million meals, helping to simplify the lives of hundreds of thousands of parents across the US. With more than 90% of new parents identifying as millennials, Little Spoon and its community platform, Is This Normal, are here to disrupt the +$100B children’s health and wellness market, offering modern solutions, trusted resources, and a new way to connect with a network of parents just like you. Learn more at LittleSpoon.com and IsThisNormal.co, or find Little Spoon on Instagram at @LittleSpoon.

We’re an equal-opportunity employer. We constantly challenge the status quo; we nurture an inclusive, vibrant workplace culture and consider all applicants for employment, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

We are looking for a VP of Growth, an experienced and self-driven leader of Little Spoon’s performance initiatives and strategies. Reporting directly to the CEO, this leader will continue to elevate Little Spoon by taking charge of our multi-channel growth strategy using data-driven and business intuition decision-making. 

You will:

• You will lead a small but mighty team of growth marketers, and work cross-functionally with brand marketing and other teams to achieve business goals
• Define the strategy against key growth metrics, meeting and exceeding goals for growth through new customer acquisition and improving customer economics
• Create and help execute on sustainable customer acquisition strategies to enable and support Little Spoon’s business goals
• Be both proactive and reactive, planning one step ahead while being flexible enough to react to the ever-changing macro environment
• Bring a business and strategy mindset to growth marketing, using first principles thinking to ensure every dollar of our spend is deployed in the most efficient and rational manner
• Obsess over data to drive optimizations, constantly look for new opportunities to grow marketing spend while maintaining healthy economics
• Embrace a mindset of continuous improvement to rapidly test, learn, iterate and optimize
• Lead efforts across performance channels including paid social, paid search, influencer, podcasts, affiliates and more
• Work with our Analytics team to develop best-in-class tools to model and understand attribution and media mix impact
• Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive more value from every customer
• Lead the team that oversees the strategy and execution of CRM activities for both leads and customers
• Lead a high-performing team of performance and growth marketers, including managing key agency partners to ensure successful multi-channel campaign execution
• Oversee the testing and optimization process and strategy across channels
• Partner with VP of Brand to further integrate data and performance POV within our branded creative
• Efficiently scale performance marketing channels with a focus on profitable growth
• Lead efforts to explore, vet and potentially experiment with new marketing channels including TV, radio, direct mail and out of home
• Have a holistic view of the customer lifecycle journey, partnering with internal stakeholders to identify opportunities to remove friction and create value
• Oversee and scale existing and new paid acquisition campaigns based on CPA and expected customer LTV 
• Develop and manage the performance marketing budget and partner with the VP of Brand on ownership of the Company’s overall marketing budget
• Stay on the cutting edge to help us see around the corner when it comes to the latest marketing trends, insights, best practices, channel features and strategies and competitive landscape
• Partner with Brand to continuously improve creative across channels to drive better performance
• Collaborate with internal and external stakeholders to drive growth through cross-functional initiatives 

You have:

• 10+ years of demonstrated success scaling a business as a digital marketing and growth leader for a high-growth e-commerce business
• Ideally, experience with a subscription business model, food and venture backed companies
• Previously led growth, performance, acquisition, and retention marketing functions
• Proven track record of scaling spend and driving profitable growth
• Knowledge of developing high-converting drip campaigns
• Experience managing and overseeing Facebook Ads, Google Adwords, Tik Tok / other new paid social, YouTube, SEO, content marketing, and Affiliate partnerships by using marketing analytics tools to remain organized and make decisions. Bonus points for knowledge of streaming/OTT, linear TV, direct mail, radio and out of home
• Set goals for and championed best-in-class customer retention and acquisition marketing strategies
• The ability to galvanize your team to help accomplish goals
• Excellent organizational and time management skills
• A solid understanding of market research and data analysis methods

You are:

• Dynamic and energetic
• Customer-centric and brand-obsessed
• Data-driven 
• The type of person who enjoys mentoring and coaching others
• A leader with both creative and analytical capabilities

Benefits & Perks

• Comprehensive health benefits, medical, dental, vision
• Competitive compensation including equity and 401k plan
• Flexible vacation and time off 
• 100% Paid Parental Leave (16 weeks)
• Any equipment you need to work safely from home
• A supportive and inclusive workplace filled with passionate, happy, and smart people
• A fun, friendly, and high-energy culture
• Entrepreneurial environment with lots of room for growth and innovation